Master the Art of Sales

Our training programs are crafted to equip you with the essential strategies, techniques, and confidence to excel in every aspect of the sales process. From prospecting and lead qualification to closing and customer service, you’ll learn practical, actionable skills that drive measurable results and set you apart as a sales professional.

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Sales Mastery

A 12-Week Training Program for Results-Driven Professionals

Join Our Exclusive Sales Mastery

Sep 4, 2025 | 8am-9am PST | Online

&

Sep 30, 2025 | 8am-9am PST | Online

Course Overview

The Sales Mastery Program is a comprehensive 12-week training program designed to equip participants with the tools, strategies, and confidence needed to excel in sales. Combining live instruction, practical application, and independent learning, this course ensures participants achieve measurable improvements in their sales techniques and outcomes.

Facilitated by

Marijke van Holsteijn

Certified Business Advisor

Instructor

Certified Business Advisor

Class Size

A minimum of 4 and maximum of 12 participants only

Cost

$2,500 CAD

Total Hours

36 hours (18 hours live instruction + 18 hours independent learning and assignments)

Format

Weekly 90 minute live sessions, supplemented by learning modules and applied assignments

Facilitated by

Marijke van Holsteijn

Certified Business Advisor

Format

Weekly 90 minute live sessions, supplemented by learning modules and applied assignments

Class Size

A minimum of 4 and maximum of 12 participants only

Cost

$2,500 CAD

Total Hours

36 hours (18 hours live instruction + 18 hours independent learning and assignments)

Book a Free Consultation Today

Learning Outcomes

Participants will:

Develop a results-driven sales mindset and a professional, service-oriented approach

Master key communication strategies and prospect engagement techniques

Apply advanced lead qualification and sales closing methods with confidence

Understand how to position offerings competitively and build long-term client relationships

Create and implement a personalized sales plan to drive consistent revenue growth

Week-by-Week Outline

Week 1

Becoming a True Sales Professional

Live Session:

Redefine what it means to sell—discover a service-first approach rooted in confidence, credibility, and daily discipline.

Independent Learning:

Reflect on your current mindset and explore what separates top performers from average sellers.

Assignment:

Strengthen three core habits in your sales approach and start building powerful testimonials that inspire buyer trust.

Week 2

Shifting the Mindsets That Hold You Back

Live Session:

Explore how your beliefs around customers, money, and sales shape your performance. Learn the four types of salespeople, the four types of customers, and how powerful beliefs drive consistent results.

Independent Learning:

Reflect on your current beliefs and identify which ones limit your success. Study how relationship-building and emotional deposits build long-term sales trust.

Assignment:

Identify one limiting belief to replace with an empowering one. Create a belief-to-action plan for your next sales interaction.

Week 3

How to Connect & Build Trust with Prospects

Live Session:

Learn how to connect with prospects through emotional intelligence, body language, and behavioral styles like DISC. Discover how true communication is about the response you get—and how to adapt your message accordingly.

Independent Learning:

Reflect on how you currently communicate and explore the modalities and tools (words, tone, and body language) that shape buyer perception.

Assignment:

Practice mirroring and adapting your communication style using DISC.

Week 4

Finding & Focusing on the Right Leads

Live Session:

Build a high-impact sales process that guides leads from awareness to action. Learn the AIDA model, pipeline best practices, and time-blocking strategies to improve efficiency and conversion.

Independent Learning:

Review your current prospecting approach and explore how structure, CRM usage, and lead prioritization affect results.

Assignment:

Map your sales process using the 7-step framework. Identify one improvement using AIDA or pipeline management to better qualify and close high-quality leads.

Week 5

Knowing Who’s Worth Your Time

Live Session:

Master the art of asking better questions to identify serious buyers. Learn how to guide discovery conversations using the Question Funnel, temperature checks, and relationship-based selling techniques.

Independent Learning:

Reflect on the difference between old-school selling and modern buyer engagement. Explore how softeners, emotional cues, and your purpose statement influence trust and momentum.

Assignment:

Draft a set of qualifying questions tailored to your offer. Practice using the question funnel and temperature checking with a real or mock client.

Week 6

Mastering the Skills That Move Sales Forward

Live Session:

Master relationship-based selling techniques that build trust, boost performance, and drive results. Learn how to influence buying decisions through body language, emotional connection, and consistent sales standards.

Independent Learning:

Reflect on how your preparation, tone, and authenticity impact buyer behavior. Explore soft skills like active listening and storytelling alongside proven retail and phone performance techniques.

Assignment:

Implement one phone or retail performance standard this week. List three relationship-building strategies you’ll apply with prospects starting today.

Week 7

Handling Objections & Negotiating with Confidence

Live Session:

Learn how to navigate objections with confidence and negotiate deals that deliver win-win outcomes. Discover the difference between objection handling and negotiation and explore practical strategies for overcoming common concerns like price, timing, and competition.

Independent Learning:

Reflect on your top objections and review the value vs. price conversation. Explore how emotional selling, listening, and purposeful questioning can shift the buyer’s mindset.

Assignment:

Identify your top five objections and write ideal responses. Draft a negotiation checklist or conversation outline to guide your next sales conversation.

Week 8

Standing Out from Your Competition

Live Session:

Learn how to position yourself in the market by identifying your niche, refining your Unique Selling Proposition (USP), and eliminating price competition. Discover how SWOT analysis and guarantees help create clear differentiation.

Independent Learning:

Reflect on what truly makes your product or service unique. Review your current positioning and assess how clearly your value stands out against competitors.

Assignment:

Draft or refine your USP and test one competitive differentiator. List five ways your business stands out—and eliminate the ones that don’t matter to your ideal customer.

Week 9

Organizing Your Sales Process with Tools & Systems

Live Session:

Explore how to track and optimize your sales process using CRM tools, KPIs, and database strategies. Learn how to build repeat business through relationship-based communication, automation, and consistent follow-up.

Independent Learning:

Map your current sales cycle and identify key metrics to track. Reflect on how well your database is maintained, and explore ways to motivate, educate, and re-engage your audience.

Assignment:

Create or update your CRM dashboard to track core KPIs. Implement one database re-engagement tactic to strengthen customer loyalty.

Week 10

Delivering Great Service that Keeps Clients Coming Back

Live Session:

Elevate your customer experience by learning how to deliver consistent service that surprises and delights. Explore proactive strategies, referral systems, and the “Ladder of Loyalty” that turns customers into raving fans.

Independent Learning:

Reflect on your current service experience and identify moments where you can add unexpected value. Study how to make it easy to buy, build trust, and systemize referrals.

Assignment:

Create or upgrade one referral strategy. Add one new “Critical Non-Essential” touchpoint to wow your customers and deepen loyalty.

Week 11

Closing the Sale Without Pressure

Live Session:

Shift from closing to enrolling with techniques that foster trust and clarity. Learn how to present solutions, ask high-impact open-ended questions, and use assumptive, urgency, and takeaway approaches to guide buyers into commitment.

Independent Learning:

Reflect on your enrollment style and how effectively you guide prospects through decision-making. Practice using temperature checks and structured closing questions.

Assignment:

Choose one enrollment technique to apply this week. Draft a short script using open-ended questions and temperature checks to guide a client toward a decision.

Week 12

Creating Scripts & a Sales Plan You’ll Actually Use

Live Session:

Learn how to craft and use powerful sales scripts that convert. Explore best practices for follow-up, maximizing lifetime value, and turning your vision into measurable action.

Independent Learning:

Review your current script or sales messaging. Assess how clearly it reflects customer value and urgency, and where you can add structure without losing authenticity.

Assignment:

Write or refine one sales script for calls, emails, or in-person conversations. Set three clear post-program action steps to apply what you’ve learned and keep the momentum going.

Week-by-Week Outline

Week 1
Sales Mindset and Professionalism

Live Session:
Explore the core principles of professionalism in sales and the mindset required to succeed. Differentiate between transactional selling and value-driven sales.

Independent Learning:
Self-reflection exercises to identify limiting beliefs about sales and redefine them for success.

Assignment:
Write down your current sales approach, its strengths, and areas for growth. Set three key goals for the program.

Week 2
The Power of Beliefs in Sales Success

Live Session:
Identify how beliefs impact sales outcomes and learn techniques for shifting limiting beliefs to drive performance.

Independent Learning:
Study examples of successful sales professionals and analyze the belief systems that guide their success.

Assignment:
Write a personal affirmation or mantra to reinforce a results-oriented sales mindset.

Week 3
Communication and Prospect Engagement

Live Session:
Master effective communication techniques to build rapport, foster trust, and engage prospects with confidence and empathy.

Independent Learning:
Practice active listening and analyze body language cues to improve communication skills.

Assignment:
Role-play a prospect interaction scenario, focusing on rapport-building and engagement strategies.

Week 4

Prospecting and Targeting Leads

Live Session:
Learn methods to identify and target high-potential prospects. Discuss prospecting strategies and qualifying criteria.

Independent Learning:
Create a list of potential leads using prospecting tools or research.

Assignment:
Develop a qualification strategy for one lead, focusing on identifying needs, authority, and budget.

Week 5

Advanced Lead Qualification

Live Session:
Dive deeper into the lead qualification process. Explore techniques to assess needs, timelines, and potential obstacles to conversion.

Independent Learning:
Review real-life case studies to evaluate effective lead qualification practices.

Assignment:
Apply the qualification techniques learned to refine your prospect list and prioritize leads.

Week 6

Advanced Sales Techniques

Live Session:
Learn tactical skills for connecting, persuading, and effectively guiding clients through the sales process.

Independent Learning:
Study advanced closing strategies and develop a step-by-step sales pitch.

Assignment:
Practice your sales pitch with a peer or mentor and collect feedback for improvement.

Week 7
Negotiation and Objection Handling

Live Session:
Develop strategies for handling objections and navigating sales negotiations with confidence.

Independent Learning:
Analyze common objections in your industry and prepare counterarguments.

Assignment:
Role-play a sales negotiation, focusing on maintaining value while addressing objections.

Week 8

Competitive Landscape and Differentiation

Live Session:
Gain insights into understanding competitors, identifying differentiators, and positioning your unique value effectively.

Independent Learning:
Research your competitive landscape and identify at least three differentiators for your product or service.

Assignment:
Create a competitor analysis document and craft a messaging strategy based on your findings.

Week 9

Optimizing Sales Databases and Tools

Live Session:
Explore CRM systems, tracking tools, and strategies to streamline the sales process and improve efficiency.

Independent Learning:
Learn how to set up and maintain an organized sales database.

Assignment:

Build or enhance your own CRM system for tracking leads and managing follow-ups effectively.

Week 10
Customer Service for Long-Term Success

Live Session:
Learn how exceptional customer service contributes to long-term client relationships and referrals.

Independent Learning:
Analyze strategies for maintaining post-sale engagement and fostering loyalty.

Assignment:

Design a customer service and retention plan tailored to your business or industry.

Week 11
Closing the Sale with Confidence

Live Session:
Discover proven techniques for closing deals, recognizing buying signals, and ensuring a smooth sales process.

Independent Learning:
Study successful closing examples and practice techniques for different client scenarios.

Assignment:
Practice closing a mock deal and write a reflection on what worked well and what could be improved.

Week 12
Scripts, Action Plans, and Delivery

Live Session:
Refine personalized scripts and finalize an action plan for continued sales growth. Share and review progress made during the program.

Independent Learning:
Reflect on overall learning and identify key takeaways to integrate into future sales strategies.

Assignment:
Create a detailed action plan for the next quarter, outlining specific goals and tactics based on program learnings.

Interactive Learning:
Weekly live sessions focus on active participation, role-playing, and personalized feedback.

Independent Assignments:
Real-world applications and reflective exercises reinforce key concepts.

Comprehensive Curriculum:

Covers the full sales cycle, from prospecting to closing, ensuring participants are equipped with well-rounded skills.

Capstone Project:

Participants leave with an actionable sales growth plan to apply immediately.

This course outline blends rigorous instruction with practical application, ensuring participants achieve impactful results.

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Capstone Project

Participants will complete the program by developing a personalized Sales Action Plan that integrates key strategies from the course. This plan will serve as a clear roadmap for prospecting, engagement, closing, and customer retention—enabling participants to immediately apply their learning and track measurable progress over the next 90 days.

Program Highlights

Interactive Learning: Weekly live sessions include role-playing, coaching, and personalized feedback.
Independent Assignments: Real-world applications and reflective exercises reinforce key concepts.
Full-Cycle Sales Training: Participants gain practical tools for every stage of the sales process—from prospecting to closing.
Capstone Project: Participants graduate with a personalized Sales Action Plan ready for immediate implementation and measurable results.

Evaluation

Participants will be assessed based on:

Attendance -Minimum of 10 out of 12 live sessions must be attended
Homework Submissions - All assigned homework must be completed
Role-Playing Exercises - Participation in live role-plays to practice sales techniques
Sales Pitch Assessments - Delivery of structured sales pitches with peer or facilitator feedback
Weekly Participation - Active engagement in discussions and activities during sessions
Customer Engagement Simulations - Realistic scenarios to apply communication and objection-handling skills
CRM and Pipeline Management - Demonstrated ability to organize and manage leads using sales tools
Final Capstone Project - Completion of a personalized sales action plan for the upcoming quarter

Participants who meet all requirements will receive a Certificate of Completion, recognizing their commitment to business growth.