Master the Art of Sales

Our training programs are crafted to equip you with the essential strategies, techniques, and confidence to excel in every aspect of the sales process. From prospecting and lead qualification to closing and customer service, you’ll learn practical, actionable skills that drive measurable results and set you apart as a sales professional.

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Marketing Mastery

A 12-Week Training Program for Growth-Focused Entrepreneurs

Join Our Exclusive Marketing Mastery

Sep 30, 2025 | 8am-9am PST | Online

Course Overview

The Marketing Mastery Program is a comprehensive 12-week training program designed to turn your business into a marketing machine. Participants will gain the strategies, tools, and confidence to generate consistent leads and sustainable sales growth. Through a mix of live instruction and applied assignments, you’ll learn how to design and implement marketing systems that attract your ideal clients, convert more leads, and drive long-term profitability.

Facilitated by

Marijke van Holsteijn

Certified Business Advisor

Instructor

Certified Business Advisor

Class Size

A minimum of 4 and maximum of 12 participants only

Cost

$2,500 CAD

Total Hours

36 hours (18 hours live instruction + 18 hours independent learning and assignments)

Format

Weekly 90 minute live sessions, supplemented by learning modules and applied assignments

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Learning Outcomes

Participants will:

Understand and apply the 5 Ways Framework to maximize business growth

Define their ideal customer and create a targeted marketing strategy

Strengthen brand positioning and map the customer journey

Master tactics to increase margins, average sale value, and conversion rates

Implement strategies to drive repeat business and customer loyalty

Leverage social media, SEO, and direct marketing for effective lead generation

Build strong referral networks and strategic partnerships

Create a 90-Day Marketing Action Plan aligned with long-term goals

Establish a reporting system to track, measure, and refine marketing efforts

Week-by-Week Outline

Week 1

Know Your Numbers + Set Smart Marketing Goals

Live Session:

Discover what marketing really is (and isn’t) while learning the powerful 5 Ways Framework. You’ll uncover how small improvements in leads, conversions, repeat business, average sale, and margins can multiply into big results.

Independent Learning:

Reflect on your current marketing numbers and establish a baseline. Explore how compounding small changes across the 5 Ways can create exponential growth.

Assignment:

Document your current lead volume, conversion rate, repeat business percentage, average sale value, and margin. Set one realistic marketing goal for improvement and outline an action you’ll take this week to move the needle.

Week 2

Define Your Ideal Customer + Messaging That Works

Live Session:

Get crystal clear on who your ideal customer really is. Learn how to identify your bullseye clients, craft offers that resonate, and match inbound and outbound strategies to the people most likely to buy from you.

Independent Learning:

Define the demographics and psychographics of your ideal customer. Reflect on the lifetime value of different customer types and explore how focusing on the right audience creates more profit with less effort.

Assignment:

Write a one-page profile of your bullseye customer, complete with demographic and psychographic details. Create two customer personas and choose one inbound and one outbound strategy to test this week.

Week 3

Create Your Unique Value Proposition + Brand Positioning

Live Session:

Learn why positioning matters and how to stand out in your market. Together, we’ll run a SWOT analysis, uncover your unique selling proposition, and explore how branding and identity connect with every stage of your customer journey.

Independent Learning:

Conduct your own SWOT analysis (strengths, weaknesses, opportunities, and threats) and reflect on how these insights shape your brand identity. Map out customer journey touchpoints from awareness through loyalty.

Assignment:

Draft a Unique Value Proposition (UVP) statement that clearly defines what sets you apart. Create a first-pass customer journey map highlighting at least five key touchpoints. Align both with your SWOT findings for clarity and impact.

Week 4

Boost Margins + Increase Average Sale Value

Live Session:

Discover why profit margins and average sale value are critical levers for business growth. Learn proven tactics to increase margins, boost transaction values, and leverage bundling, upselling, and cross-selling strategies that maximize profitability from your existing customers.

Independent Learning:

Review your products and services by margin and average sale value. Reflect on where you can add value, reduce discounting, and highlight high-margin items to strengthen your bottom line.

Assignment:

List at least 10 ideas to improve both margins and average sale value. Choose 2–3 strategies in each category, document them clearly, and commit to implementing at least one immediately.

Week 5

Turn More Leads Into Paying Customers (Conversion Rate)

Live Session:

Discover why conversion rate is one of the most important drivers of profitability. Learn proven techniques—sales scripts, follow-ups, objection handling, clear communication, and building trust—that turn more leads into loyal customers.

Independent Learning:

Map out your sales process from first contact to close. Identify where prospects drop off and reflect on how better scripts, follow-ups, and trust-building could increase conversions.

Assignment:

Choose 2–3 conversion strategies (such as scripts, follow-ups, or objection handling) to implement this week. Document your plan, set clear metrics, and track incremental improvements in conversion rates.

Week 6

Get Repeat Business + Build Loyalty with the Ladder of Loyalty

Live Session:

Unlock the hidden profit power of repeat business. Learn the Ladder of Loyalty framework and explore proven strategies—loyalty programs, follow-up systems, exceptional service, personalized offers, and subscription models—to transform one-time buyers into lifelong fans.

Independent Learning:

Revisit your customer journey map and identify opportunities to encourage a second purchase and beyond. Reflect on how loyalty-building strategies can increase retention and reduce acquisition costs.

Assignment:

Choose 5–10 loyalty strategies to strengthen repeat business. Draft a retention plan that includes at least 2–3 specific tactics you’ll implement immediately, and set a target of boosting repeat transactions by 10% or more.

Week 7

Generate Leads Using Social Media (Organic + Paid)

Live Session:

Harness the power of social media to fuel your pipeline. Learn how to create engaging organic posts, deepen customer relationships, design targeted outreach campaigns, and optimize ad spend for maximum ROI.

Independent Learning:

Reflect on how your current social media activity aligns with repeat business and conversion strategies. Map out content themes and engagement tactics that will resonate most with your ideal audience.

Assignment:

Select 5–10 potential social media strategies, then focus on 1–2 to test this week. Create a simple content calendar, run initial posts or campaigns, and track results to refine your approach.

Week 8

Generate Leads Using SEO + Website Optimization

Live Session:

Transform your website into a lead-generating machine. Learn how SEO, keywords, content strategy, and technical optimization work together to drive consistent, high-quality traffic—and how to capture and convert visitors into paying customers.

Independent Learning:

Audit your website for SEO basics: keywords, content, technical performance, and calls-to-action. Reflect on how your site currently supports lead generation and what improvements could amplify results.

Assignment:

Develop a simple SEO and website strategy. Choose at least 2 improvements (such as keyword planning, updated content, or enhanced calls-to-action) and implement them this week. Track how these changes influence lead flow.

Week 9

Generate Leads with Direct Marketing (Email, Mail, Cold Calls)

Live Session:

Discover the power of direct marketing to generate high-quality leads fast. Learn how to craft campaigns with precision targeting, compelling offers, and persuasive copy—using email, direct mail, and cold outreach techniques that get results.

Independent Learning:

Reflect on your current direct marketing efforts. Map out where email, direct mail, or outreach could fit into your customer acquisition strategy and identify which channel holds the most untapped potential.

Assignment:

Identify 20 potential target companies or databases. Design one direct marketing campaign (email, mail, or calls) with clear offers and calls-to-action. Track response rates and aim for a 10–20% increase in lead generation.

Week 10

Build Strategic Partnerships, Referrals + Network-Driven Leads

Live Session:

Discover how trust and relationships drive revenue growth. Learn to build powerful referral systems, create strategic partnerships, and leverage networking opportunities that consistently deliver warm, qualified leads.

Independent Learning:

Reflect on your current approach to partnerships and referrals. Map out where networking, joint ventures, or structured referral systems could fit into your business model for greater impact.

Assignment:

Identify 1–3 key relationship-building strategies (referrals, networking, or partnerships). Create a simple outreach plan, set measurable targets, and commit to implementing one strategy immediately.

Week 11

Build Your 90-Day Calendar + Consolidate Your Top Strategies

Live Session:

Turn your strategies into execution. Learn how to set goals, consolidate tactics, assign actions, and establish deadlines that create accountability. You’ll see how to structure a calendar plan that drives consistent results over the next 90 days.

Independent Learning:

Review your marketing strategies and prioritize what matters most. Reflect on how to break them into actionable steps, assign responsibilities, and schedule milestones to keep momentum strong.

Assignment:

Draft your 90-Day Marketing Action Plan. Document clear goals, consolidate tactics into a 3–5 page plan, and map actions onto a calendar with deadlines. Bring your draft to the next session for feedback and refinement.

Week 12

Track Results + Fine-Tune Your Marketing with Data & Reporting

Live Session:

See how tracking and reporting turn marketing from guesswork into predictable growth. Learn what to measure, how to analyze results, and how to transform short-term metrics into long-term strategy. Discover the tools and systems that make reporting simple—and powerful.

Independent Learning:

Reflect on which metrics matter most for your business across the 5 Ways: leads, conversions, repeat business, average sale value, and margins. Review how you’ve tracked them to date and identify gaps in consistency or clarity.

Assignment:

Build your first weekly marketing report template. Include lead volume, conversion rates, repeat business, margins, and campaign performance. Commit to maintaining weekly reporting and use insights to refine your 90-Day Marketing Action Plan.

Week-by-Week Outline

Week 1
Sales Mindset and Professionalism

Live Session:
Explore the core principles of professionalism in sales and the mindset required to succeed. Differentiate between transactional selling and value-driven sales.

Independent Learning:
Self-reflection exercises to identify limiting beliefs about sales and redefine them for success.

Assignment:
Write down your current sales approach, its strengths, and areas for growth. Set three key goals for the program.

Week 2
The Power of Beliefs in Sales Success

Live Session:
Identify how beliefs impact sales outcomes and learn techniques for shifting limiting beliefs to drive performance.

Independent Learning:
Study examples of successful sales professionals and analyze the belief systems that guide their success.

Assignment:
Write a personal affirmation or mantra to reinforce a results-oriented sales mindset.

Week 3
Communication and Prospect Engagement

Live Session:
Master effective communication techniques to build rapport, foster trust, and engage prospects with confidence and empathy.

Independent Learning:
Practice active listening and analyze body language cues to improve communication skills.

Assignment:
Role-play a prospect interaction scenario, focusing on rapport-building and engagement strategies.

Week 4

Prospecting and Targeting Leads

Live Session:
Learn methods to identify and target high-potential prospects. Discuss prospecting strategies and qualifying criteria.

Independent Learning:
Create a list of potential leads using prospecting tools or research.

Assignment:
Develop a qualification strategy for one lead, focusing on identifying needs, authority, and budget.

Week 5

Advanced Lead Qualification

Live Session:
Dive deeper into the lead qualification process. Explore techniques to assess needs, timelines, and potential obstacles to conversion.

Independent Learning:
Review real-life case studies to evaluate effective lead qualification practices.

Assignment:
Apply the qualification techniques learned to refine your prospect list and prioritize leads.

Week 6

Advanced Sales Techniques

Live Session:
Learn tactical skills for connecting, persuading, and effectively guiding clients through the sales process.

Independent Learning:
Study advanced closing strategies and develop a step-by-step sales pitch.

Assignment:
Practice your sales pitch with a peer or mentor and collect feedback for improvement.

Week 7
Negotiation and Objection Handling

Live Session:
Develop strategies for handling objections and navigating sales negotiations with confidence.

Independent Learning:
Analyze common objections in your industry and prepare counterarguments.

Assignment:
Role-play a sales negotiation, focusing on maintaining value while addressing objections.

Week 8

Competitive Landscape and Differentiation

Live Session:
Gain insights into understanding competitors, identifying differentiators, and positioning your unique value effectively.

Independent Learning:
Research your competitive landscape and identify at least three differentiators for your product or service.

Assignment:
Create a competitor analysis document and craft a messaging strategy based on your findings.

Week 9

Optimizing Sales Databases and Tools

Live Session:
Explore CRM systems, tracking tools, and strategies to streamline the sales process and improve efficiency.

Independent Learning:
Learn how to set up and maintain an organized sales database.

Assignment:

Build or enhance your own CRM system for tracking leads and managing follow-ups effectively.

Week 10
Customer Service for Long-Term Success

Live Session:
Learn how exceptional customer service contributes to long-term client relationships and referrals.

Independent Learning:
Analyze strategies for maintaining post-sale engagement and fostering loyalty.

Assignment:

Design a customer service and retention plan tailored to your business or industry.

Week 11
Closing the Sale with Confidence

Live Session:
Discover proven techniques for closing deals, recognizing buying signals, and ensuring a smooth sales process.

Independent Learning:
Study successful closing examples and practice techniques for different client scenarios.

Assignment:
Practice closing a mock deal and write a reflection on what worked well and what could be improved.

Week 12
Scripts, Action Plans, and Delivery

Live Session:
Refine personalized scripts and finalize an action plan for continued sales growth. Share and review progress made during the program.

Independent Learning:
Reflect on overall learning and identify key takeaways to integrate into future sales strategies.

Assignment:
Create a detailed action plan for the next quarter, outlining specific goals and tactics based on program learnings.

Interactive Learning:
Weekly live sessions focus on active participation, role-playing, and personalized feedback.

Independent Assignments:
Real-world applications and reflective exercises reinforce key concepts.

Comprehensive Curriculum:

Covers the full sales cycle, from prospecting to closing, ensuring participants are equipped with well-rounded skills.

Capstone Project:

Participants leave with an actionable sales growth plan to apply immediately.

This course outline blends rigorous instruction with practical application, ensuring participants achieve impactful results.

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Capstone Project

Participants will complete the program by developing a 90-Day Marketing Action Plan that consolidates all strategies learned throughout the course. This actionable roadmap will guide their marketing priorities, campaigns, and reporting systems for the next 3 months and beyond, ensuring lasting implementation.

Program Highlights

Interactive Learning: Weekly live training sessions provide real-world examples, frameworks, and peer learning.
Independent Assignments: Modules and assignments deepen understanding and encourage immediate application.
Capstone Project: A personalized 90-Day Marketing Action Plan ensures strategies are not only learned but implemented.